Audience Strategy

The Top 5 Mistakes Startups Make with Their First Website

T
TEDECA Marketing Team
Expert Copywriters & Strategists
6 min read

The Top 5 Mistakes Startups Make with Their First Website

I've seen hundreds of startup websites. I've seen the same mistakes over and over. Let me show you what to avoid.

Mistake 1: Prioritizing Aesthetics Over Function

The problem: Beautiful design. No conversion focus. Looks good. Doesn't work.

The result: High design costs. Low conversion. Poor ROI.

The fix: Focus on conversion. Design serves function. Not the other way around.

Real example: A startup spent €10,000 on "beautiful" design. 0.3% conversion. Had to rebuild. Cost €15,000 total.

Mistake 2: Insufficient Planning

The problem: Jump into development. No plan. Unclear requirements.

The result: Scope creep. Budget overruns. Delayed launch.

The fix: Plan thoroughly. Define requirements. Set scope.

Real example: A startup started without a plan. Scope doubled. Budget tripled. Launch delayed 6 months.

Mistake 3: Ignoring Mobile Experience

The problem: Desktop-only focus. Poor mobile experience.

The result: Lost mobile traffic. Low conversion. Poor performance.

The fix: Mobile-first approach. Test mobile thoroughly.

Real example: A startup built desktop-only. 60% of traffic was mobile. Lost 60% of potential customers.

Mistake 4: Neglecting SEO and Performance

The problem: No SEO. Slow performance. Poor rankings.

The result: No organic traffic. Low visibility. Poor results.

The fix: Build SEO in. Optimize performance. From the start.

Real example: A startup launched without SEO. Zero organic traffic. Had to rebuild SEO. Cost €5,000.

Mistake 5: No Clear Conversion Strategy

The problem: Weak CTAs. Unclear value proposition. No conversion focus.

The result: Low conversion. Lost opportunities. Poor results.

The fix: Conversion-focused design. Clear CTAs. Strong value proposition.

Real example: A startup had weak CTAs. 1% conversion. Improved CTAs. 6% conversion. 6x improvement.

How to Avoid These Mistakes

Work with Experts

Don't try to do it yourself. Work with agencies that understand startups:

  • Startup experience
  • Conversion focus
  • Fast delivery
  • Proven results

Focus on Value

Don't focus on aesthetics. Focus on value:

  • Conversion priority
  • Performance focus
  • User experience
  • Business results

Plan Thoroughly

Don't rush into development. Plan first:

  • Define requirements
  • Set scope
  • Plan budget
  • Set timeline

The Bottom Line

Startups make mistakes. These 5 are the most common. Avoid them.

Without avoiding: Common mistakes. Poor results. Wasted money.

With avoiding: Smart decisions. Great results. Maximum value.

The choice is clear.

Ready to avoid these mistakes? Get your fixed-price quote in 24 hours and let's build your first website right.

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